What we stand for

We want to create one thing: Produce highly functional and high quality sportswear and do it in a sustainable and responsible way. What separates us from other manufacturers is that we are not only a brand, but also a producer.

In our knitting factory in Ried im Innkreis, 70% of our fabrics are produced. This saves us a lot of CO2, as our goods do not have to be transported around the globe to reach you.

Functional sportswear is primarily made of synthetic fibers. These fibers have the best properties for sportswear and sports fashion. Weight, absorption of moisture and elasticity are the best here. Artificial fibers or synthetic fibers are made from plastic, which in turn is derived from petroleum. For our environment, a polluting process.

As a producer of only high quality products and outfitter of the world’s best top athletes, we cannot compromise on the fibers we use. Where we are convinced by the quality of a recycled alternative, we use it. Like our PRIMALOFT® GOLD winter jackets, for example, where the filling is made of 55% recycled fibers. Our goal is of course to look for more sustainable solutions, where at the same time the quality remains at the constant high level.

Two important points for us are:

• Durability
• Repairability

Durability: Our products should be used for many years. That’s why they are manufactured responsibly and go through several quality checks before they end up in sports retailers. This way, you can rely on the functionality for as long as possible. It is not uncommon for us to receive messages from customers who have been wearing the same Löffler jacket for decades.

Repairability: We offer our own repair service for our products. Here again we have the advantage that we produce ourselves and have our fabrics many years back in stock. Sustainable sportswear does not have to be thrown away after a scratch. They can be repaired and in many cases look like new again.

We understand sustainable sportswear as the most careful use of our resources. Be it natural or synthetic raw materials. We use natural products where it makes sense for us and where it is an equal alternative to synthetic raw materials.

We use renewable energies and have constantly optimized our energy consumption in terms of economy and efficiency over the years. Here we have already taken a sustainable path, which we will continue to follow.

Since we produce exclusively in Austria and Europe, the strict labor guidelines of the EU apply to us. We pay fair wages and ensure social working conditions. For us, our employees have an enormous value.

Want to know more about our efforts as a manufacturer of sustainable sportswear? Find out more in our sustainability report.

In the development of our sportswear, we use only materials that serve the functionality. Our sports fashion is designed to be worn for perspiring endurance sports. Although you can also wear our sportswear in your free time, the main reason for use is and remains endurance sports itself. For this reason we do not produce clothing in pure cotton. The reason for this is that cotton is not very suitable for the production of high-quality sportswear. Simply because the properties of cotton, are less beneficial to the purpose of sportswear. Cotton, either organic or conventional, has the property that it absorbs liquid very strongly, but does not transport it to the outside, but soaks. This has the effect that the sportswear feels heavy and the wet clothes also cool your body. In addition, sports fashion made of organic cotton is less elastic and only partially breathable. The production of organic cotton also requires large amounts of land and water. This makes the production of cotton more difficult.

For us, the use of the material PP or polypropylene has proven itself. Since it has very good properties for the production of endurance sportswear. This is a synthetic fiber and not a natural fiber. Which fibers we use, you can find on the page “Better products”.