The must-have of every season: sustainability May 2021

The topics SUSTAINABILITY and SLOW FASHION are on everybodies minds - and a change is emerging in the textile industry. Away from the consumer frenzy of cheap mass-produced goods - towards the conscious enjoyment of a few selected "favourite pieces" that last a long time. But what exactly is Slow Fashion?

Slow fashion stands for sustainable and conscious clothing. It describes the change towards more responsibility and respect for people, the region and the environment. Slow fashion also means deceleration:

  • for environmentally friendly production and the careful selection of raw materials
  • for sustainable production and high-quality workmanship
  • for the use and durability of clothing

Buying less and choosing wisely is a philosophy that LÖFFLER has supported for decades. With responsibly produced collections and durable clothing that lasts for several seasons, LÖFFLER products form the basis for responsible consumption.  Thanks to short supply chains and resource-saving production, the company’s location in Ried im Innkreis, Upper Austria has long since recognized the signs of the times.


According to the motto “class not mass”, well-selected and high-quality products should end up in the shopping basket. The purchase of a high-quality garment may be more costly at first – but in the long run it pays off enormously to invest in quality and long-lasting products. And even if you are not an expert, good quality is quickly recognisable. It is important to pay attention to the details:

  • How do the seams look?
  • Is the workmanship clean?
  • Is there additional information on the hang tag about how the product was made?
  • It is also worth taking a look at the label to find out which materials were used.

For sustainable and long-term enjoyment of functional clothing, it is essential to focus on quality rather than quantity. In addition to durability, fair working conditions and fair pay for all employees are essential for living slow fashion.


But sustainability also means wearing clothes for as many years as possible. For this, you have to care for functional clothing in order to enjoy your favourite piece for as long as possible.

Product manager Dominique Roshardt cannot give a clear answer to the question of how long Löffler functional clothing will last. “Of course, this depends on several factors – such as wear and tear and, above all, care. In any case, you should follow the care instructions for the respective material as well as the care label inside the textile. My tip: “Careful handling of your favourite piece will extend its life enormously”.

Before throwing clothes that you rarely wear into the residual waste, you should consider whether they could be recycled at a clothing exchange. Or if your favourite piece has some damage, Löffler offers a repair service.
“There is almost no piece that we can’t repair again,” says service employee Petra Steinböck. A careful repair extends the life cycle even further and is a clear signal in the direction of sustainability.

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